Writing Template Instructions

Following our Writing Template Instructions makes you a better writer. So, use our Writing Template for each article you write for us.

Writing Template Instructions

with Sample Template for

The International Travel Herald

by

Rick Stoneking Sr. CEO

Heather Pendley, Submissions Editor [email protected]

Writing Template Instructions

Following our Writing Template Instructions will make you a better writer, so use it for each article you write for us. Indeed, writing for a digital publication is different than writing for a print publication. A properly written digital article, like we require, will always make an excellent print article. However, the reverse is not always true.

NOTE: DO NOT TITLE YOUR PAGE IN THE TITLE BOX ABOVE THIS WRITING TOOL UNTIL AFTER YOU HAVE WRITTEN YOUR ARTICLE AND ARE ABSOLUTELY CERTAIN OF THE VERY BEST TITLE FOR IT.  If you do, redirects will be created causing our site and search engines to have issues. In addition, titles often change once an article has been fully written.

CAVEAT: Writing Template Instructions. Because of a WordPress bug, before saving a draft, you should ALWAYS right-click on your article, click Select All, then click Copy. This copies your whole article each time. Occasionally, an error occurs when saving drafts and you could lose your latest changes, or even your entire article. This is a WordPress issue. Not ours. It does not matter whether you are writing for us or another WordPress site.

If you get the error, simply use the back arrow, click on your article or the area where the article was if it is blank, right click, and then click Paste to replace your article. Then save it as a draft again.  We also do backups for your drafts, but it is best to get in the habit of saving a draft, employing the above instructions each time. I actually do this regardless of what medium I am using for writing. Better safe than sorry.


Writing Template Instructions

Heading

Following our Writing Template Instructions means using our top heading. Copy the top heading provided in the template and just insert your own information.

 

Introduction (or opening paragraph (DESCRIBE YOUR ENTIRE ARTICLE IN 300 WORDS OR LESS))

First of all, following our Writing Template Instructions means using an introduction that includes your focus keyword. You must include your article title (your focus keyword) in the first paragraph. Furthermore, your article title must be your focus keyword or keyword phrase. The sooner in the paragraph the better, as I have done here. Indeed, try to use it in the very first sentence.

 

Your Article Here

Following our Writing Template Instructions will show you How to Write Your Best Article. Most importantly, read these instructions carefully *before* posting your article for us. Here are some suggestions.

  • First, before you post your article here, be sure to follow the guidelines.
  • Second, suggestions will be given below for SEO and readability.
  • Third, be sure SEO (Keywords) and readability are both rated in the green and say “Good”.
  • Fourth, be sure to break your articles into headings and paragraph blocks.
  • Fifth, headings should be followed by no more than 300 words. Paragraphs cannot be more than 150 words. This will be noted in the Readability Analysis.

NOTE: Headings should generally be Heading Four in size. If you need additional subheadings under a specific heading, make them level Five.

REMINDER: Your heading title should be your keyword or keyword phrase. This phrase must appear throughout your article in a logical way. Make sure it is used at least once under each heading. Be sure to check this under the SEO tab (keyword tab) of the tool below your article.

 

About Transition Words

Following our Writing Template Instructions means using good transition words. So, please make use of our transition words link to assist you. This ensures you have plenty of transition words.

Per English in Action:

“Transition words are words or short phrases that indicate relationships between different parts of your writing or show important stages of your thinking. They are important for helping readers to see connections between your sentences and paragraphs and to follow the flow of your thinking. For the same reasons, transition words are also important in speeches and presentations. Listed below are some commonly used transition words…”

 

Summary

Be sure to provide a summary, or you may use the word “Conclusion”. Be sure you include your focus keyword.

 

Sample: Signature Block

2 Your Success™ (Your common close, or you can leave it off. We recommend something that is unique to you.)

Rick Stoneking Sr. CEO
Founder/Owner
International Publishing Group, LLC™
and International Travel Reviews™
A Division of IPG
Inverness, Florida

Note that you can hyperlink your company name or other part of your signature. However, you may only have one hyperlink in your signature block.

Sample: About the Author – (Briefly tell the reader about yourself)

First, Rick Stoneking Sr. is the Founder/Owner of International Publishing Group, LLC™. Second, he is also the Founder/Owner of InternationalTravelReviews.com™. Rick operated ITR as a sole proprietor. Second, ITR is now a division of IPG. Third, ITR publishes The International Travel Herald™.

Rick has written in one form or another for over forty years. His published books and articles appeared in multiple genres in both Christian and secular circles. Rick is also a Disability Advocate. As a result, he promotes Accessible Travel for everyone.

 

Sample: About Your Company

To begin with, International Travel Reviews (ITR) was founded to promote a gold standard for providing timely, top-notch, world-class travel intelligence. In addition, we emphasize High Travel Safety and Travel Security Standards. Furthermore, we assist all travelers, including those with accessibility issues, in all aspects of their own safe travel. Lastly, we promote safe and accessible tourism for everyone worldwide.

 

About Our Editor – (This is required As Is. Simply copy paste it into your article)

Most importantly, Heather Pendley, plays a triple role for us. First, she is our Staff Editor for company pages. Second, she serves as our proofreader for everything submitted to us and our own writing. Third, and most important to you, she is our Submissions Editor. We could not be prouder of Heather and the work she does for us. Moreover, Heather has her own editing and proofreading business called PendleysProEditing.com. Should you need a copyeditor or proofreader, you would do well to hire Heather.

 

Related Links (Heading Four) Indeed, another reason for Following our Writing Template Instructions is to properly use Related Links. To begin with, Google expects you to have both internal linking and external linking for your article. See the right panel under Yoast Internal Linking for appropriate links. See the discussion below for Yoast Internal Linking. Obviously, the “related” links you use must relate to your article. Here are some for this article.

Most importantly, if the related links you are using should be read in a specific order, list them that way.

Outside Article Related Links

Of course, you must include outside links for your article. These links help bolster your credibility. However, if you wish, you can list them in this optional section. For instance, you may use outside links for authoritative links about something you mention in your article. Wikitravel, and Wikipedia and other Wiki’s are good links to use for this purpose. In addition, if the outside related links should be read in a specific order, list them that way.

However, the best link is from someone who will link back to your article here. Of course, one that is not an ad-based link. For example, if you stay at an especially nice hotel, but it is not the focus of your article, in exchange for having an outside link in your article here, you may persuade them to mention you on their website.

You could very easily persuade them to use it for their own promotion. They could say something like this: “News Flash! We were mentioned in The International Travel Herald.” The link for the our magazine would be a hyperlink to your article. Obviously, you would mention the hotel briefly. For instance, say how nice and courteous the staff were, how much you liked staying there, or, what a nice restaurant they had.

That creates a backlink to your article here which Google views very positively. It tells Google your article must be important for someone else related to your article to link back to you..

 

ADDITIONAL INSTRUCTIONS

The Items Found Below Your Article

Following our Writing Template Instructions will make you a better writer in many ways. Here are two. First, our writing platform is a powerful tool that we provide to help you write better. Second, this tool has five parts that help you write your best “digital” article.

  • Readability. This tab provides suggestions to make sure your article conforms to Google’s Readability Criteria. This is where you will find your readability score. You must have an F-K score of 60 or higher. Your transition word score must be above 30.
  • Focus Keyword. Critically important! First, this is your SEO keyword. This tab provides suggestions to make sure your article conforms to Google’s search criteria. Indeed, your most valuable reader is Google’s search bot reader. You should have one primary keyword or keyword phrase that describes what you are writing about. This is what you will usually use for the title of your article, so do not “title” your article until you’ve decided on the best title to use. If you do, redirects will be created causing site and search engine issues.
  • Article Snippet. This appears immediately below the tabbed area. Think about this carefully. This is what you will see in Google SERP’s. It is perhaps the most critical element for promoting your article. You only have 156 characters and it must include your keyword or keyword phrase. This will be automatically inserted in your underlying code as a meta tag. It will be your META description.
  • Focus keyword.  This is critical. This is the single word or word phrase you will use as your focus keyword. You will use this as the title of your page! So, Think About It Carefully!

  • Insights. Prominent words. These are found below the analysis section. Be sure to use these in the right column as tags.

 

STOP WORDS IN YOUR TITLE

It is very difficult to do but you should try not to use stop words in your title. Search bots, like the Google reader bot that checks your writing for readability look for stop words in your title. A stop word is simply a word that is commonly used. Words like “the”, “for””an” etc., are stop words. You want your entire title to be indexed. However, search engine bots like Google have been programmed to ignore stop words. In addition, they are ignored in SERP results and they do not show when indexing your entries for people to search, nor when retrieving the SERP’s. (SERP = Search Engine Results Pages)

For instance, if I used “Writing Template Instruction For The International Travel Herald”, as my title, it would show that I have two stop words. “For” and “The”. Indeed, Google has lightened up a bit, but they still expect you not to use stop words. So, until they make an actual change, we try to comply when we can. So instead of using a title like, “Our Travel in the Tahitian Jungle” use instead,  “Traveling Tahiti’s Jungles”. Think about the difference. Which would you use as a search phrase to find out information about Tahiti’s jungles? These are simply more ways following our Writing Template Instructions make you a better writer.


The Right Column

Section Titles

Publish

Currently the only issue you need to deal with is saving your draft. ALWAYS save you article as a draft. Secondly, our editor will review your article and if it is ready, she will publish it.

Format

This can usually be ignored.

 

Categories

This is a critical area for Following our Writing Template Instructions. First of all, we need to define what categories and tags are, and what they represent. When writing digitally, especially when writing a good SEO article, you will hear the word taxonomy, or taxonomies. To simplify this, just substitute the word group or groups. That is all a taxonomy is — a group of something. Yoast SEO covers this well.

To begin with, writers can and should add both categories and tags (see below) to their articles. Second, you must understand the difference. Whereas a category typically covers a large number of topics, a tag refers to an individual topic.

Certainly, we require writers to add their articles under specific categories. For instance, under “Homeschool Travel“; think of it like a library catalog. You first look for the category of the book you want to find. Then you look for the specific book you want inside that category. Search engines work the same way.

 

Tags

Tags are another very important reason for Following our Writing Template Instructions. As noted above, a tag refers to an individual topic. Even so, a tag may also refer to an individual element in your writing like a single word. Obviously, you add the tags yourself and will want your focus keyword listed in your tags. However, you should list at least five other words (tags) as well. Caution: do not just list a lot of words. You, and we, will get penalized by Google for “Keyword Stuffing or Spamming” if you do.

Certainly, the best approach is to use your tags intelligently. So, what are the top five words or word phrases that most relate to your article? Additionally, you will want to mention us. Since International Travel Reviews™ publishes The International Travel Herald™, you really should use both of them as your extra tags or keyword phrases. That is not for our self-promotion; it is for your association with us and builds your credibility with Google.

 

Ultimate Member

You can ignore this section. It is handled by the editor/administrator.

 

Featured Image

You may include up to five well-described photos. However, you should have one photo that you feel defines your article. That should be used as the featured photo. Typically, when you upload media there are three things you must fill out. A caption, an “alt description” and a description.

YOU MUST USE ‘ALT TAGS’ DESCRIBING THE PHOTOS

The “Alt Description” is required.This is a legally required by the ADA (Americans with Disabilities Act) which is a civil rights law. So, civil and criminal penalties may be applied for each violation. We will not permit that to happen.

This is where you describe what the photo is all about. This is used by readers for the blind and visually impaired. Because they cannot see your image, you must describe it well enough that they can visualize it the same way a sighted person can. You my copy/paste your “alt Description” as your description as well.

This Accessibility feature applies to all writing intended for the public. Photo descriptions do not count in the article character/word count. However, it should not exceed 300 characters.

 

Outside Article Related Links

To begin with, Google expects you to have both internal linking and external linking for your article. Of course, you may include these in your article. However, if you wish, you can list them in this optional section. For instance, you may use outside links for authoritative links about something you mention in your article. Wikitravel, Wikipedia, and other Wiki’s are good links to use for this purpose.

However, the best is from someone who will link back to your article here, but one that is not an ad-based link. For example, if you stay at an especially nice hotel, which is not the focus of your article, you may persuade them to list you on their website exchange for having an outside link on the article posted here. That creates a backlink to your article which Google views very positively. It tells Google your article must be important.

Yoast Internal Linking

To begin with, this section may not be apparent until after you have saved your draft the first time.  However, these links are those which Yoast SEO suggests as related links. Yoast SEO bots read your article and create this list. Most importantly, this list includes actual links you should be using for related links. So, be sure you use at least three of the most appropriate items in your related links section.

Try to use three cornerstone articles that truly pertain to your article and Yoast lists “Consider linking to these articles.” In this instance, it is doing your work for you to find links for articles related directly to yours. Look them over carefully, and choose only three that best represent your article’s focus.

 

 


A Word About Cross-Promotion

On Your Own Site or Blog

Following our Writing Template Instructions also means cross-posting. First of all, we need to have cross-promotion; in fact, Writing for The International Travel Herald requires cross-promotion for people who have their own websites and blogs. Third, you may do something like the following:

  • First, write a blog post about writing for us
  • Second, mention that your article is, or is going to be, about xxx and published
  • Third, include the link to your article on our site
  • Fourth, you can mention things in your own blog post about your trip that you do not include in the article you send to us
  • Fifth, there is always more to write about than can fit in a single post
  • Most importantly, be sure to include a link to your article on our site

You may include a signature block in your article as well as a link to your website or blog. I believe this sort of cross-posting helps us both.

 

Examples of Cross Promotion On Your Own Blog or Website

 

Additionally, You May Mention Us in The Following Ways

You may do something like the following:

 

How to Re-Write Your Blog Posts as Original Articles for Us

  • First, you can write about things in a post for us that you do not mention in your own blog post
  • Second, you can use an article spinner as a tool to help you rewrite an article about your trip. If you use this approach, you must make sure it is at least 90 percent original AND it includes new material that you did not include in your own article
  • Third, there is always more to write about than can fit in a single post. So, write your blog post, then write more about it here for us. This will build your credibility
  • Most importantly, be sure to include a link on your blog posts to our site. That way, we promote each other. Ask us how!

Lastly, we appreciate you following our Writing Template Instructions because it means you write better, and that makes us better. Thank you.


TEMPLATE

Sample Template That You Can Simply Copy/Paste for your article.

This Heading is required on all articles


 

Article Title (Heading One)

For (Heading Three)

The International Travel Herald (Heading Two)

by (Small Case Simply Bolded)

Your Name And Title If Any (Heading Three)

Heather Pendley, Submissions Editor [email protected] Heading Four)

 

INTRODUCTION

 

 

YOUR ARTICLE

 

 

SUMMARY

 

CLOSING  STATEMENT (IF ANY)

 

 

SIGNATURE BLOCK

 

 

ABOUT THE AUTHOR (150 CHARACTERS TOTAL – Remove this comment)

ABOUT YOUR COMPANY (150 CHARACTERS TOTAL – Remove this comment)

 

 

ABOUT THE EDITOR (Required As Is – Remove this comment)

Most importantly, Heather Pendley, plays a triple role for The International Travel Herald. First, she is our Staff editor for company pages for both IPG and ITR. Second, she serves as our proofreader for everything submitted, including our own writing. Third, and most important to you, she is our Submissions Editor. Certainly, we could not be prouder of Heather and the work she does for us.

Heather has her own copy editing and proofreading business called PendleysProEditing.com. Should you need a copy editor or proofreader, you would do well to hire Heather.

 

Related Links

 

Outside Article Related Links

 

 

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