International Travel Reviews
ITR Business Services Division
The Business Services We Provide and How We Provide Them
ITR Business Services
First, ITR Business Services is a division that provides specific business services directed to the overall travel industry. Second, we use experts from the travel industry for each service provided. For more on this please read “Why Hire ITR“.
The Differences In Our Services
Obviously, our services coincide with those from International Publishing Group, LLC ™, IPG Business Services Division since IPG is our parent company. We offer the same services through International Travel Reviews™, so one might ask Why Hire ITR over IPG? While they offer the same types of services, they provide different expertise and market focus.
Why Vertical Marketing vs Horizontal Marketing is Important To You
Most relevant is the focus of your marketing. As I mentioned, IPG caters to a horizontal market. As a result, IPG provides Business Services to the general business community using experts from the general business community. This requires IPG to use a wide horizontal marketing campaign, including a wider range of marketing practices and channels. See Multi-Platform Marketing In The Digital Age – Part 1 and Multi-Platform Marketing In The Digital Age – Part 2 – Importance of an Automated and Integrated Digital Marketing Strategy.
On the other hand, ITR focuses upon the leisure, travel, and tourism industry. Obviously, this includes all aspects of the overall travel industry, however, the travel industry is the vertical primary focus. As a result, all the services ITR offers are provided by experts in your segment of the travel industry.
Of course, a vertical market is a one in which a service provider like ITR provides goods or services to a specific industry, and these customers have specialized needs. For example, helping a hotel with a complex digital marketing solution.
In addition, Owner/CEO Rick Stoneking Sr. has written a number of articles on business-related issues here: Rick Stoneking’s Articles.
ITR Business Services and Resources For The Travel Industry
Small Business Resources Include:
- Business Management
- Human Resources
Copywriting Services Including:
- B2B, B2C & B2E Copywriting
- Content Creation
- Content Curation
- Web Content Creation
- Web Accessibility Reviews
Marketing Plans including:
- Content Marketing
- Influencer Marketing
- Digital Marketing
- Hospitality Marketing
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- Affiliate Marketing
- Online Marketing
Specialized Business Services
- Brand Management
- Public Relations
- Press Management
For more information about us, see About ITR.
Why Hire ITR? Because of our expertise, especially since we have experts in every area of the travel industry. First, our business services and travel reviews give you more visibility. Second, our accessibility reviews and web accessibility reviews help make sure of your legal compliance for accessibility. Thus, they add to your success!
We want the privilege of assisting your company with our business travel and tourism services as well. Indeed, our experts are here to help you promote your business, and to increase your revenue. Moreover, we want travelers to have a ready source of valid, uncompromising information about travel and tourism sites. At the same time, we want to give you the exposure necessary to claim your slice of the tourism pie.
2 Your Success. ™
Be sure to visit our Small Business Board on Pinterest
About The Author
Rick Stoneking Sr, is a retired, disabled, veteran, minister and formal federal agent. He is now the Founder/Owner/CEO of International Publishing Group, LLC (IPG), and International Travel Reviews™ (ITR). Rick is also a Disability Advocate. As a result, he promotes Accessible Travel for everyone.
As well, Rick has written in one form or another for over forty years. Rick’s writing includes multiple genres in Christian non-fiction and secular business circles.
Heather Pendley, Submissions Editor [email protected]