International Travel Reviews™
A Division Of
International Publishing Group, LLC
Written by Rick Stoneking Sr. CEO
Heather Pendley, Submissions Editor SE@IntlPubGrp.com
We Need Brand Ambassadors
Brand Ambassadors. Who are they? What do they do? Why do we need them? Certainly, we will answer those questions for you. So, read on.
First, we need to understand what is a brand? A brand in the larger marketing sense of the word is the image that comes to mind when people think of your product. For instance, if I say superstore, what comes to your mind? Obviously, most people will think of Walmart™. However, there are many other superstores. But Walmart™ is the one who originated the superstore. As a result, that is what we think of when we hear that word. Walmart™ is the brand. Superstore is the image of that brand.
Furthermore, some brands become so popular that they become a part of everyday language. For instance, I have many times asked people if they would like to have a “Coke™”. But I did not mean necessarily the Coca Cola product, I meant a soft drink. But Coca Cola’s advertising was so effective that “Coke™” became synonymous with any soft drink, even for people who drank root beer!
Who Are Brand Ambassadors?
Brand ambassadors are to businesses as cheerleaders are to sports teams. Brand ambassadors are the company’s biggest fans. There are basically only two types of brand ambassadors:
- Paid brand ambassadors
- Volunteer brand ambassadors
For me, this is a misnomer. Because paid “brand ambassadors” are no different than any other marketing person. As a matter of fact, it is their “job” to promote the company. So, to my way of thinking, they are just marketing employees.
A true brand ambassador is one who does so voluntarily. The most obvious example of this are sports fans. Do you have a favorite team you root for? Clearly, no one has to pay you to support and promote your team; you tell anyone and everyone all about them. You are in the truest sense a volunteer brand ambassador.
What Do Brand Ambassadors Do?
Brand ambassadors help companies make their brand popular. They do so through word-of-mouth advertising. For instance, telling their family and friends about the brand, and why they like it, perhaps voicing their view of the brand on their Social Media Network. So, brand ambassadors are like the most ardent fans of the company, they are people who are passionate enough to want to tell everyone about a particular company. Obviously, these are the best kind of brand ambassadors to have. And we want this kind!
When Do Companies Use Brand Ambassadors?
Whether paid or volunteer, companies use brand ambassadors to promote their particular product especially when they are launching it, or when they are trying to make inroads into a new market. Most of all, they do so when they want to promote sagging sales.
In short, brands like ours need people who want to share with their friends. These people are our brand ambassadors. They are passionate fans.
Our brands are:
- International Publishing Group, LLC ™
- International Travel Reviews™ which is now a division of IPG
- The International Travel Herald™
Where Can You Apply to Be a Brand Ambassador?
First of all, where to apply depends a lot on whether you are paid or volunteer. Paid brand ambassadors usually respond to ads or job boards. Volunteers may be found in the same way, but the best brand ambassadors are the ones that so love your product or service that they do not need to be hired. Essentially, they just want to tell people they love your product. Yet, for our purposes we refer to official brand ambassadors. As a result, official brand ambassadors are brought on in a fashion similar to the hiring process.
Why We Need Brand Ambassadors
First of all, brands like ours – International Publishing Group, LLC ™ and International Travel Reviews™ which is now a division of IPG – want people to share us with their friends. Second, we want them to share because they like what we do and the services we provide. Do you like our sites, and our online travel magazine “The International Travel Herald”? If so, consider becoming a brand ambassador for us.
Without a doubt, brand ambassadors represent the very best form of advertising, specifically, word-of-mouth advertising. In fact, word-of-mouth advertising is the most trusted form of advertising. Yet, brand ambassadors go beyond this. In fact, brand ambassadors actively promote the sites they represent. They want others to know about a site that they like so much, that they go beyond just mentioning the site; they become a representative of the company. Thus, we want people to serve as brand ambassadors for us. Would you like to become a Brand Ambassador for us? If so, then please contact me directly at: CEO@IntlPubGrp.com
How Does Your Brand Ambassadors Program Work?
First, official brand ambassadors must follow specific guidelines set forth by the company – the company wants to control the message. There are certain things they may want you to say, and there may be certain things they want you to avoid saying. For example, they usually will not want you to argue about the product. In addition, they will not want you to present the brand in a way that antagonizes other people. For instance, posting your promotion of the company on a site that does not allow ads or advertising, or that kind of promotion.
Of course, this is also what we expect. We make known that we want brand ambassadors by mentioning it on our pages. In addition, we may post notices on social media asking for volunteers to help us. Therefore, we prefer passionate volunteers. Certainly, we want people who want to be part of helping to build this much-needed travel publishing resource. Likewise, we want people who are volunteers with a vision. That is to say, a vision to help make this company great. Similarly, we need people who want to help us build a travel publishing company from the ground up, one that they can be proud of because they helped build it.
Let me just say this: “If you build it, they will come” only works in the movies. But through use of an effective brand ambassadors program if they build it, people will come. And they will come because their family member or friend invited them, and brands ambassadors want their family member their friend to enjoy that in which they have found enjoyment.
We want brand ambassadors. We need brand ambassadors, so we are asking you to join us. In short, we want volunteers with a vision. Does that describe you? Do you want to be a part of something that is bigger than yourself? Do you want the enjoyment of building a foundation of hope for other people? If so, then contact me directly at CEO@IntlPubGrp.com and tell me why you want to be our brand ambassador. I look forward to hearing from you.
We hope you have found this page helpful. Do you have any questions? If so, please use our Feedback Form. Moreover, we would love to hear from you, and that includes constructive criticism. Thus, if you simply want to leave a comment use our Contact Form. Help us to become better. We want to be here for you. So, tell us what you need! Also, tell us what you like and what you don’t. Most of all, this site is for you. So, thank you for becoming a part of our family.
Most of all, don’t forget, we need writers. Click here, if you would like to write for us because without content, we are nothing. Start submitting your articles/posts now. Register for free. And if you are interested in working or writing for us, please email your resume to HR@IntlPubGrp.com Don’t forget we want brand ambassadors! If you would like to volunteer, please email me directly. I want to hear from you.
Finally, for more information about us, see About ITR
2 Your Success™
Rick Stoneking Sr., CEO
International Publishing Group, LLC ™
International Travel Reviews™ Now A Division of IPG
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Heather Pendley, Submissions Editor SE@IntlPubGrp.com