Accessible Travel And Accessible Tourism Part 1

Airlines take notice. Being Accessible Is Not An Expense - It Is An Investment - With Great ROI. Accessibility increases revenues. As a result, it pays for itself in additional tourism revenues.

Accessible Travel And Accessible Tourism Part 1

Accessible Travel, Accessible Tourism and Web Accessibility Is a Win-Win for Everyone!

Are You Leaving Tourism Revenue On the Table?

What is Accessible Tourism

Accessible tourism is not difficult to define, but it is difficult to implement in the face of apathy toward those with disabilities. Accessible tourism involves making sure that tourist locations, tourism products and tourism services are accessible to everyone without regard to a persons physical, mental, or emotional disabilities or their age. This includes not only structural physical access but also web accessibility.   Wikipedia:

“Accessible tourism enables people with access requirements, including mobility, vision, hearing and cognitive dimensions of access, to function independently and with equity and dignity through the delivery of universally designed tourism products, services and environments. This definition is inclusive of all people, including those travelling with children with disabil, people with disabilities and seniors.”

International Travel Reviews (ITR): Your Travel and Tourism Accessibility Expert

When ITR does a Travel Review, we always include an Accessibility Review. This is not an option. It is a requirement. So, for US based companies we currently use the ADA Checklist for Existing Facilities. Furthermore, for businesses in other countries, we use the appropriate accessibility authority for their the country. Also we are not affiliated with the ADA or other accessibility authorities. In addition, ITR Accessibility Reviews are not official reviews. As a result, our accessibility reviews only provide an informational resource to help the client become legally accessible. Lastly, for new design structures, we use the appropriate checklist for that type of location.

ITR’s goal regarding accessibility is two-fold
  • Promote accessible travel and Accessible Tourism for all people with accessibility issues from Autism to Wheelchair bound travelers.
  • We strive to promote excellence in accessibility and Accessible tourism worldwide.
  • Help tourism related businesses to advance in the Travel, Tourism industry
  • And help Historic Sites in the travel and tourism industry to create additional streams of revenue.

So, we look forward to helping tourism related businesses increase their revenues by also capitalizing on the disabled travel industry.

Why Should You Focus On Accessible tourism?

Most relevant, according to the ODO 2015 Market Study* being accessible is profitable.

“The 2015 ODO study quantifies how much adults with disabilities spend on just their own travel—$17.3 billion annually, up from $13.6 billion in 2002. Since these individuals typically travel with one or more other adults, the economic impact is actually double, or $34.6 billion”. * This is not a market segment you want to miss out on.

In addition, this information is corroborated in the Skift Report** when projecting from their 2012 report section on “Average annual tourism spend of disabled/reduced mobility American adults”. This is an important Metric because in the EU alone in 2012

“Annual euros not captured by European tourism due to accessibility obstacles {was} 142B (euros)”. **

Most of all, these figures have increased rapidly. Since more and more people with disabilities are traveling and including companions revenue has increased. And we can expect it to increase substantially.  Also, as people with disabilities learn that more companies are recognizing them as excellent customers, and making provisions for them, they travel more. So, 2017 could well be a $300 billion dollar total year bonanza for disabled travelers and their entourage.


ADA Title III: for Public Accommodations

If you are an American based business of any kind, you are governed by ADA laws regarding accessibility. ADA Title III: for Public Accommodations includes two important points of focus that businesses need to be familiar with. See our article on Accessibility Requirements

PLEASE NOTE: Seems like there is an Internet legend out there that long established businesses were somehow – grand-fathered-in. And, that they do not have to meet ADA Accessibility Standards. THAT IS NOT TRUE according to the ADA


Being Accessible Is Not An Expense – It Is An Investment – With Great ROI

Accessibility increases revenues. As a result, it pays for itself in additional tourism revenues. Airlines take notice. Also, too many companies consider disabled travelers as irrelevant. And not important enough to seriously consider. Also, they consider having to invest in becoming accessible an unnecessary expense. As a result, that can be a costly mistake. Outbound Accessible tourism by disabled American travelers alone exceeded $35 billion a year in 2015! Worldwide in 2017, Accessible tourism revenue from disabled travelers and their caretakers/families will be over $300 billion dollars! What a huge increase to ignore!

ITR helps tourism related companies to become more accessible, thereby more profitable. Also, we help them become known among the overall travel community in general.

Accessibility Issues Are A Fundamental Right of Equality

All first world countries have accessibility laws and promote accessible tourism. Ironically, the U.S. is one of the weakest. And, EU countries are the most stringent. ITR promotes accessible tourism for all people with accessibility issues as a fundamental right of equality.

Who do we do Accessibility Reviews for?

We do Accessibility Reviews for the disabled traveling public so we can judge and report on, the effectiveness of the current accessibility standards in place for the following.

  • any tourism business, site, location, facility, or transportation company.
  • Cities and government locations which are not an exception nor are they exempt.
  • And for anyone involved in or who promotes tourism.

Also, we do these reviews as a courtesy for tourism businesses worldwide.

Accessibility Reviews Increase Revenue

ITR helps businesses increase revenues by opening up their location to more tourism visits from disabled travelers. We do this by:

  1. Helping businesses identify areas likely to have accessibility issues.
  2. Helping them to judge the effectiveness of their current accessibility standards in place for their location or facility.
  3. Reviews based on the appropriate checklist for their accessibility authority. Americans with Disabilities Act – ADA in the U.S. for example.
  4. We provide the client a copy of the courtesy checklist with basic recommendations for ways the site owners can become compliant.
  5. As a result, our reviews help clients claim their share of disabled traveler revenues.
  6. The disabled traveling public benefit.
  7. As a result, they show their appreciation by using and recommending the company.

Extensive Travel Reviews

Our Travel Reviews for client locations related to the Travel & Tourism Industry are extensive. Our reviews go well beyond the normal travel review for our clients. As a result, ITR does excellent reviews whether the review is for informational, or tourism related purposes. We do this by incorporating Accessibility Reviews and Professional Photographic Documentation not just touristy pictures. Most relevant, ITR emphasizes High Travel Safety and Travel Security Standards. Also, ITR provides Travel and Accessibility Reviews with Photographic documentation for newly found and existing Historical Sites, as well as for cities and CVB’s.

ITR is a Travel & Tourism Review company. We provide travel writers who do travel reviews that include Accessibility Reviews. ITR is not a travel agency. As a result, we do not book travel or tours, and we do not work as tour guides. We promote overall tourism worldwide including accessible tourism for two reasons:

Clients Who Hire ITR

Clients in the travel and tourism industry, and those wanting to develop or increase tourism around historical sites, hire ITR to review their location. Client locations we review include

  • Cities
  • Resorts
  • Theme parks
  • Hotels
  • Upscale restaurants and restaurants popular with tourists
  • National parks, zoos, aquariums
  • Wild safari operations
  • And other tourism and historical site related locations.

Lastly, ITR also work with the following to help them develop their tourism agenda.

  • individual city tourism councils
  • convention and visitor’s bureaus
  • state and national tourist boards

Furthermore, we help them identify new possibilities for tourism sites, promote or increase locations popular with tourists, or who want to be. And, we have a great deal of flexibility to advance tourism for all people.


Most noteworthy, our accessibility reviews give ITR additional outlets for promotion of the location reviewed. As a result, increasing the client company’s exposure to the complete travel market. And, we want to reward those who are proactive about accessibility.


ITR Also Does Web Accessibility Reviews

Accessible Travel and Web Accessibility – Is a Win-Win for Everyone!

 Additional Information

Guidance on the 2010 ADA Standards for Accessible Design Public Accommodations and Commercial Facilities (Title III)

List of ADA Publications for Architectural Accessibility

Standards issued under the Architectural Barriers Act (ABA) – Older but still applicable law

Web Content Accessibility Guidelines (WCAG) 2.0

Finally, to see all my articles and other topics, please bookmark this link: Rick’s Articles On LinkedIn

Accessibility Questions

Please address questions to:


Related Links

Accessible Travel And Tourism Part 1

Accessible Travel and Tourism Part 2

Accessible Travel And Tourism Part 3

Why You Should Hire International Travel Reviews

Lastly, if you enjoyed this article, please leave a comment.

2 Your Success ™

Rick Stoneking Sr. CEO
International Travel Reviews ™
Division of International Publishing Group, LLC ™
Inverness, Florida

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About The Author

Rick Stoneking Sr, is a retired, disabled, veteran, minister and formal federal agent. Also, he is now the Founder/Owner of International Travel Reviews (ITR) and a #DisabilityAdvocate for #AccessibleTravel.

Rick has been writing in one form or another for over forty years. And he is published in multiple genres in both Christian and secular circles. Rick has written everything from police reports to a Christian E-book, to a year-long daily devotional series. In addition, he has published articles and columns in well-recognized state and international magazines.

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